iTalkBB, a digital communications firm which offers a variety of plans to Korean Americans with dramatic savings for international calls launched a new TV advertisement in many areas within the Korean Community.
Marketing and PR department at iTalkBB worked hand in hand with a popular Movie agency, Fine Works in Korea to produce 3 ads, and after planning vigorously for 6 months, in December, the joint effort produced 3 installments for this ad campaign. The first segment within this ad campaign, 'Send your love to your friends and family in Korea' is being aired now on many Korean cable networks. The ad developed by iTalkBB and Fine Works is in a quality never seen before within the Korean community in the US and is being compared to a high budget movie trailer.
Diane Kim, Marketing Manager stated "You will find many advertisements in the Korean community but the viewers will be pleasantly surprised that the actors used in the iTalkBB ad are famous movie stars." and "The quality of this ad is comparable to any big companies in Korea and large corporate ads in the US." Ms. Kim also stated "We put a lot of effort into the first episode of our ad campaign but the second episode 'blind date' will raise the ad standards and methods within the Korean businesses."
With the ongoing ad campaign, iTalkBB also enlisted Korean super models and famous actors for photo advertisements and starting January these ads will be featured in Korean printed media. With the new and innovative ad campaign, iTalkBB plans on taking advertising in Korean businesses to the next level.
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